This is the design proposition of the campaign key visual for the biggest Croatian dairy brand named Dukat. I was responsible for graphic design. The campaign was actually a call for entries to competition for children to draw their perfect family breakfast. (The best of the drawings would end up on packagings of the milk as a limited edition. )
Campaign was about children drawing their perfect family breakfast, therefore the childlike font that looks like it was made with paint brush. To emphasise the theme even more and to add playfulness to the somewhat sterile photo, I literally added the illustration of the breakfast.
Credits:
agency: BBDO Zagreb
graphic designer: Marija Knezic Marichoo
copywriter: Miro Peric